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About Cash Converters

The Beginning

Brian Cumins, the company's founder and Chairman, opened his first retail store in Perth, West Australia, in November 1984. The merchandising formula and trading style that are now integral to the Group's success were developed and tested in the marketplace over the next four years. A total of seven stores were established and trading successfully before the first two franchised stores were opened in Perth in June 1988.

International Growth

The Cash Converters concept has flourished and become internationally proven with 578 stores operating in 21 countries worldwide. Australia represents the most mature market with 150 stores in that country. Even so Australia is experiencing continued growth in per store activity. Elsewhere, Great Britain, South Africa, France, Italy, Spain, Canada, and Germany have in recent years witnessed accelerating growth with new stores opening and existing stores increasing their retail sales. These new markets have many years of market growth ahead of them before they too become mature markets.

The success of the Cash Converters concept continues to be repeatedly proven worldwide, as consumers in these and other countries embrace the convenience of converting their quality used goods into cash, and enjoy the affordable retail bargains Cash Converters stores offer.

Cash Converters International Limited is now a public company with listings on the Australian and UK stock exchanges.

New Zealand

The first store opened in New Zealand in late 1993 in Auckland. New Zealand consumers have responded positively to the Cash Converters concept with a total of 15 stores currently trading. The stores are located in exclusive territories and strategically located in prime retail sites that maximise the buying and retailing activities that are the essential elements of a successful Cash Converters store.